Welcome to Lucro
The Power of Actionable Data.
With AI, we transform everything the human eye sees into actionable data. Discover your product’s in-store performance in real time and optimize your commercial strategies with predictive AI.
Products
Capture a photo of the product at the point of sale using your sales force’s mobile device and, through real-time scoring, obtain an analysis of its performance with over 99.7% accuracy.
- +4,200+ CPG sales representatives across LATAM detect product availability daily.
- +70,000 Mom-and-Pop stores (M&Ps) monitored every month.
- 13% month-over-month growth, optimizing in-store execution.
- 100+ business rules for data collection and cross-analysis, empowering Sales, Trade, Marketing, Go-to-Market, and Pricing teams to manage data strategically and effectively.
We install cameras at the point of sale that, using AI and video recognition, transform everything the human eye sees into actionable data on your product and competitors—without human intervention.
- 24/7 data capture at the point of sale.
- Advanced IoT technology that transmits real-time data, eliminating the need for manual processes.
- Continuous improvement through historical data collection and predictive models that optimize performance.
- 100+ business rules for data collection and cross-analysis, empowering Sales, Trade, Marketing, Go-to-Market, and Pricing teams to manage data strategically and effectively.
Collect and analyze real-time product data from leading e-commerce platforms to track performance, identify trends, and optimize your sales strategy.
- +1.2 million SKUs tracked in Colombia.
- User-friendly dashboards to monitor performance, pricing, availability, and competition.
- Customizable alerts for continuous tracking of changes on e-commerce platforms.
- Scalable to any country, adapting to different markets and needs. Now expanding our presence and establishing operations in Mexico.
We revolutionize promotions with smart technology on WhatsApp. Consumers participate by chatting and sending photos; if they meet the criteria, they earn points and redeem rewards, all within the same chat.
- Intuitive chatbots on WhatsApp, eliminating the need to collect physical product packaging.
- Real-time data with full traceability of interactions, points, and rewards.
- End-to-end product traceability from purchase to consumption.
Track every SKU unit in your inventory efficiently with electronic tags that transmit data via radio waves and RFID technology.
- Contactless data capture without physical handling or moving inventory.
- Real-time processed data.
- Seamless integration with logistics and inventory management systems.
KPM'S
Examples of metrics we can measure
- Sold out in real time
- Duration of exhaustion
- Share of Market by point of sale
- Sku's that rotate the most
- Time of highest turnover
- Counting the number of people entering the store
- Counting the number of people passing through the line
- Door opening
- Complete traceability of the product until consumption
- Easy-to-use chatbots
- Avoid operational problems due to packaging shipments
- Points earned and redeemed
- Awards granted electronically
Understanding Business Rules
We have over 100 business rules designed for data collection and cross-analysis, enabling Sales, Trade, Marketing, and Go-to-Market teams to manage data strategically and effectively.
They trust us
This is how we are revolutionizing retail
SKU's trained with more than 99.7% of accuracy
Neighborhood stores analyzed per month
Merchandisers using our technology per month
We are recognized for
2024
Top 100 Colombian Startups
2024
Invited as one of the Top 50 Startups in LATAM
2023
Ranked Among the Top 10 Most Innovative Startups
2023
Recognized as One of the Top 10 Startups of the Event
We are recognized for
Contact
Contact us at
Send us an e-mail
comercial@lucro-app.com
Call us at
(+57) 3165541615